Cheer Coach & Advisor
is the ONLY trade magazine that is dedicated to the education of all
Cheerleading coaches, advisors and directors nationwide. Cheer Coach
& Advisor equips these coaches with the latest in Cheer training,
problem solving, coachescertification and accreditation, safety guidelines,
organizational business skills and reference materials to run the
most efficient programs.
Circulation
Analysis
Cheer Coach & Advisor
magazine reaches over 20,000 Cheerleading Coaches, Directors and Advisors
that represent a complete channel of All-Star, Recreational, Middle
School, High School and College level Cheerleading Programs. These
coaches represent and have the buying power equal to at least 400,000
cheerleaders, nationwide and annually your company will make over
140,000 impressions.
OUR READERS CONSIST OF:
• Cheer Coaches • Athletic Directors • Pom/Dance
Coaches
• Cheer Gym Owners • Cheer Program Owners • Cheer
Judges
• Directors & Advisors • Gymnastics Coaches •
Others Allied to the field
Publication
Schedule
Editorial
Focus
JAN/FEB 2006
Advertising Close - 12/14/05
Final Ad Materials due -12/21/05
Mails - 1/18/06
NEW YEAR, NEW YOU
• Continuing Education - Coaches Conferences, Conventions, Trade
Shows
• Holding a Tryout - Techniques
• Planning Your Year/Goal Setting
• Going Co-ed - Recruiting Male Cheerleaders
MAR/APR 2006
Advertising Close - 2/15/06
Final Ad Materials due - 2/22/06
Mails - 3/15/06
DIRECTORY & BUYER'S GUIDE
• Complete listing of Who’s Who of Cheerleading
Industry Suppliers
MAY/JUNE 2006
Advertising Close - 4/17/06
Final Ad Materials due - 4/24/06
Mails - 5/15/06
SHAPING UP
• Fitness Training
• Routine Construction and Preparation
• Putting Your Best Foot Forward—Shoes
• Successful and Safe—Safety Education, Tips, How to Wrap
Injuries, etc.
JULY/AUG 2006
Advertising Close - 6/15/06
Final Ad Materials due - 6/22/06
Mails - 7/14/06
GETTING DOWN TO BUSINESS
• Camps and Clinics
• Traveling with Your Squad
• Are You Covered?—Insurance
• Bringing in the Bucks—Fundraising
SEPT/OCT 2006
Advertising Close - 8/15/06
Final Ad Materials due - 8/22/06
Mails - 9/13/06
BACK-TO SCHOOL—BACK TO BASICS
• How Judges Think
• Tumbling and Gymnastics—Mats, Floors, Equipment, etc.
• Transitional Stunting
• Choosing Competitions
NOV/DEC 2006
Advertising Close - 10/17/06
Final Ad Materials due - 10/24/06
Mails - 11/14/06
GEARING UP FOR NATIONALS
• Hot New Trends in Uniforms, Accessories and Competition Gear
• Say “Cheers”—Photography and Videography
• What’s for Dinner? Eating for Energy, Performances and
Practices
• Awards and Recognition
Editorial Departments
Letter From the
Editor In the Know —School, Recreational and All-Star
happenings. Cover Story—Each issue will feature an amazing
Coach with a great history and advice. Choreography Corner—Expert advice from top
choreographers Coaching Fundamentals—The
latest in Safety tips, stunting, mentoring and more. Practice Makes Perfect—How to run smooth
practices that keep your squad committed. Business Builders—From the novice to the
Pros- tips and advice on running a successful business. Industry Profile—Leading Industry Suppliers
tell us how they built their success and goals for their growth. Calendar of Events—Competitions by date,
by month. Buyers Product Review—The latest and greatest
products that every coach must have!
National Ad Rates
(effective Fall 2005 through Winter 2006)
SIZE
1x
4x
6x
12x
Full Page 4/C
$3,370
$3,135
$2,975
$2,890
Full Page B/W
$3,030
$2,820
$2,680
$2,600
1/2 Page 4/C
$2,405
$2,240
$2,125
$2,060
1/2 Page B/W
$2,160
$2,015
$1,910
$1,850
1/3 Page 4/C
$1,730
$1,610
$1,525
$1,480
1/3 Page B/W
$1,555
$1,450
$1,375
$1,335
1/4 Page 4/C
$1,340
$1,255
$1,190
$1,155
1/4 Page B/W
$1,275
$1,220
$1,180
$1,145
1/6 Page 4/C
$1,015
$950
$895
$860
Buyers Product Showcase
$550
$500
$475
$425
COMPETITION/EVENT
DATES
1-5
Events
6-10
Events
10
or more events
Annual
(up to 20)
(Calendar of Events) Includes Print
& Online
Per Issue
$200
$300
$500
$1,500
Annual
Website Listing: $200 Standard
$300 Bold PREMIUM POSITIONS:
(*Covers and contract position are sold only on a non-cancelable basis.)
A. 4th Cover/Back Cover* 1X rate plus 20%
B. 2nd Cover* 1X rate plus 15%
C. 3rd Cover* 1X rate plus 10%
D. Other Franchise Positions* 10% plus earned rates
2005/2006 Internet
Rates
CHEERCOACHMAGAZINE.COM Advertise your products on the single
most in-depth, exclusive Web site designed for Cheerleading Coaches,
Advisors and Directors and have your sales message reach a whole new
world.
1. Home Page Banner:
$2,000 net per year. (limit 5)
This banner is the largest of the
banners and is seen on the home
page and throughout the site.
2. Mini Top Page Banner:
$1,500 net per year
(limit 5 on each side)
These banners are located on either side of the Home Page Banner
and they are visible throughout the entire site.
3. Premier banner:
$2,500 net per year
(limit 5 each position)
Our most popular banners, these banners can be seen throughout the
site and make great ads showcasing your products.
4. Links and listings:
$300 (includes company name and web address with link)
5. New Products:
$300 a month (includes photo, 50-word description and link to your
site) An incredible way to launch a new product or offer a special
promotion.
6. Association Logo Banners:
$1,000 net per year.
A great place reserved for Associations to promote their presence
with a link to their site.
Looking
for Basketball and Football Coaches?
The publishers of Cheer Coach & Advisor
magazine also publish American Football Monthly and
American Basketball Quarterly. Contact your sales
representative and they can assist you in reaching over 100,000 coaches
with these publications added to your marketing plan.
Specifications
& Terms
MATERIALS DEADLINES
Ads requiring production are due two working days after the closing
date; disks are due five working days after closing. If new advertising
materials are not furnished by this date, a previous advertisement
may be inserted, regardless of size. Cancellations are not accepted
after the closing date.
MANUFACTURING SPECIFICATIONS
CC&A is printed in 4-color process with 150-line screen on web
offset presses and saddle-stitch bound. The magazine is produced
with a computer-to-plate process. We require digital files supplied
to our specifications for all ads. Reproduction quality is not guaranteed
if incorrect materials are supplied. SWOP standards apply. Reproduction
quality will not be guaranteed if incorrect materials are supplied.
AD SPECIFICATIONS
Disks, a printed directory of disk contents, a 100% scale hard copy,
and a contact name and phone number are preferred. For critical
color match, supply a SWOP approved digital color proof (Kodak Approval,
Matchprint or comparable).
If file transfer (FTP) is desired, the following website may be
used: http://lcclark.net/ftp/. Please follow the instructions outlined
on the site and fax the required fax form and hard copy proof. Reproduction
using this method is not guaranteed. For guaranteed results, send
a disk and hard copy as described above.
The magazine is produced using a Macintosh platform. The following
Macintosh file formats are acceptable: QuarkXpress, Adobe Illustrator,
Adobe Photoshop, EPS (outline all fonts), TIFF (flatten) or PDF
files created in Adobe Acrobat.
Some PC files may be submitted, however they will incur charges
for file conversion. Contact the Production Manager to discuss compatibility
before submitting.
Four-color ads must be in CMYK color; Pantone and RGB colors must
be converted to CMYK. Remakes due to incorrect file preparation
are the responsibility of the advertiser and may be charged based
on time.
ARTWORK
All rates are based on client-supplied final artwork. Production
services are available through the publisher at an additional charge.
Ad materials will be stored for two years and then discarded.
AGENCY COMMISSION
A 15 percent commission applies to recognized agencies with
satisfactory credit rating if paid within 30 days of billing date.
TERMS
Thirty days net to companies with satisfactory credit rating. Otherwise,
balance due is payable in advance of publication.
A service charge of 1.5 percent per month (18 percent per year)
is charged on all balances not paid within 30 days of invoice date.
When contracted advertising frequencies are not completed, the advertiser/agency
will be rebilled at the rate earned for all advertising during the
contract year.
PUBLISHER'S PROTECTIVE CLAUSE
The publisher reserves the right to alter or reject any copy which
it feels is not in keeping with the publication’s standards.
Advertisers and/or advertising agencies assume complete liability
for all content (including text, representation and illustrations)
of advertisements printed and also assume responsibility for any/all
claims arising therefrom made against the publisher and agree to
hold it harmless.
AD DIMENSIONS
Full-page bleed
8 5/8" x 11 1/8" bleed dimension
8 3/8" x 10 7/8" trim dimension
Keep all live matter a minimum of 1/4" inside trim on every
side.
Full page non-bleed 7 3/8" x 10"
Spread bleed should be prepared as two single facing pages with
a 1/8" bleed on all outside edges. No gutter bleed is required.
Fractional ads
1/2 Vertical 3 9/16" x 10"
1/2 Horizontal 7 3/8" x 4 7/8"
1/3 Vertical 2 5/16" x 10"
1/3 Horizontal 4 7/8" x 4 7/8"
1/4 Page 3 9/16" x 4 7/8"
1/6 Vertical 2 5/16" x 4 7/8"
1/6 Horizontal 3 9/16" x 3 3/8"
CHEER COACH
& ADVISOR is published by L.C. Clark Publishing Co.
SEND ADVERTISING
MATERIALS TO:
Advertising Production Dept.
CHEER COACH & ADVISOR MAGAZINE
840 U.S. Hwy. 1, Suite 330
North Palm Beach, FL 33408-3834
Phone: (561) 627-3393 ext. 311 Fax: (561) 627-3447
SEND EDITORIAL MATERIALS TO:
Valerie Ninemire
CHEER COACH & ADVISOR MAGAZINE
2319 FM 1794 W
Beckville, TX 75631
Phone: (561) 627-3393 ext. 336 Fax: (903) 678-1126
